It was the second edition of the drive-thru the first was held in Los Angeles in Oct. Produced by Shiraz Creative, the event included giant inflatables in the shapes of iconic Miami foods, a “donut factory” that only gold card members could drive through and dishes from 12 local chefs that were delivered to guests’ vehicles. In March 2021, Resy and American Express teamed up for the second edition of The Resy Drive-Thru, a drive-thru food festival concept presented by American Express Gold Card. See more: Hungry? Sneak a Peek Inside the ‘Bumble Bodega’ “Although we’re currently unable to engage with people in capacity, we still wanted to create meaningful in-real-life touchpoints to remind our community about the power of connection.” “ the perfect place for Bumble to create an integrated experience that’s familiar to locals and provides them with a sense of joy and connection within their communities during this time of social distancing,” explained Georgia Mavrookas, VP of community marketing for Bumble. The delis were outfitted with the app’s signature black-and-yellow color scheme with branded awnings, signage, food wrappers and cup holders. The so-called 'Bumble Bodega' took over spots in various neighborhoods throughout New York City, offering free sandwiches, hot coffees and tote bags to those customers who showed their Bumble Date, BFF or Bizz accounts.

In February 2021, social networking app Bumble found a new way to meet consumers where they are: their neighborhood convenience stores.

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